Upgrade to Chrome Upgrade to Firefox Upgrade to Internet Explorer Upgrade to Safari

A former employee of Jeff White Motors, the headline sponsor of City Hospice’s Forever Flowers this year, is supporting the campaign in memory of his wife Catherine.

Richard Jones’ working relationship and friendship with Jeff White Motors began after he purchased a used car at the dealership. He went on to produce graphics, advertising and marketing materials for the business for over 30 years.

Upon learning about Catherine’s pancreatic cancer diagnosis and how City Hospice cared for her and the Jones family during such a difficult chapter in their lives, Jeff White, owner of Jeff White Motors, pledged to support the charity’s important Forever Flowers campaign as headline sponsor.

Forever Flowers provides the public with an opportunity to unite and remember cherished family members, friends and loved ones. A unique and lasting tribute, supporters are invited to purchase a limited-edition flower which will feature in a striking display at Cardiff Castle from Saturday July 30 to Sunday August 14.

Richard Jones said: “The care Catherine received from City Hospice was second to none. From the specialist doctors to her support team, she received such wonderful care from everyone at City Hospice during her illness. Angels don’t have wings and live in the clouds, they do however wear nurses’ uniforms and work tirelessly to support families like mine.”

The Forever Flowers campaign and this year’s choice of a sunflower is close to Richard’s heart as Catherine, a keen gardener, decided to grow some sunflowers from seed last year.

Richard said: “The majority of the flowers grew to over 10ft tall. It was magical seeing them follow the sun throughout the day and, if there was no sun, they would turn to face each other for comfort.

“The Forever Flowers campaign is a wonderful way for anyone who has lost a loved one or someone they cherished and be a part of the magical display that’s taking place. It has given me the opportunity to talk about my grief, reflect and remember Catherine, the love of my life, with a lasting tribute.”



Order a Forever Flower

Be a part of something special this Summer – purchase your Forever Flower for £25 today.

When you place your order for your limited edition Forever Flower(s), your pre-ordered flower will form part of our striking display at Cardiff Castle between 30th July and 14th August.

Find out more and order your Forever Flower today

How to Get Involved

There are plenty of great ways to get involved and help raise money for City Hospice. Any funds raised have a massive impact on our charity and we're so grateful to all those who give up their time for us.



Volunteering is for everyone and we're sure to have a role that will be of interest to you.

Volunteer with us


Whether you bake a cake or run a half marathon, every pound you raise will help us ensure we can keep being there for patients and their families throughout Cardiff.

Fundraise for City Hospice


Your donation can help us continue to care for patients with cancer and other life limiting illnesses, and their families, in Cardiff.

Make a donation

Other great ways to get involved: Platinum Pledge Gift in Your Will