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This year City Hospice’s Forever Flowers campaign is being held in association with Cardiff Bereavement Services.

In addition to this, five leading Welsh businesses are also supporting the campaign: Azets, Cardiff Rugby, Eversheds Sutherland, Harlequin Printing and Packaging, and Premier Forest Group.

Forever Flowers provides the public with a unique means to celebrate life and remember cherished family members, friends, colleagues and loved ones. The limited edition tributes will feature in a special display within the grounds of Cardiff Castle from Saturday 5 August to Sunday 13 August. This year the charity is inviting people to dedicate a daisy to a loved one.

Azets is the largest Top 10 regional SME accountancy and business advisory firm delivering accounting, advisory, audit, business and tax services in the UK and internationally, with 7,500 employees across 165+ offices including Cardiff, Monmouth and Swansea. The firm believes in making a difference in their local community and is continuing to support Forever Flowers in 2023.

Claire Thompson, Director at Azets, said: “Having supported the campaign since its launch in 2021, we are delighted to continue our support this year. The funds raised enable the charity to continue to provide their outstanding and invaluable care, as well as providing a cherished keepsake for us to remember a loved one.

“The display within the castle is absolutely breathtaking and we cannot wait to attend and be part of such an uplifting and inspiring event.”

Staff at Azets smile as they hold metal daisies in their offices.

Professional rugby team Cardiff Rugby has an active presence in the community and love to support local community and charity initiatives. The team is supporting Forever Flowers for the third year in a row.

Mike Brown, Head of Communications and Marketing at Cardiff Rugby, said: “We are delighted to continue our support of City Hospice and the Forever Flowers campaign.

“The hospice provides such positive and inspirational environments to help patients live life to the fullest and the utmost compassion, care and professionalism to so many families. Seeing Cardiff Castle’s banks covered in a sea of flowers each year is incredibly touching and we look forward to dedicating a daisy.”

Two rugby players from Cardiff Rugby hold metal daisies as they stand on the pitch. They are in front of The Peter Thomas Stand at Cardiff Arms Park.

Another business which is supporting Forever Flowers for its third consecutive year is Eversheds Sutherland, a global commercial law firm which provides legal advice and solutions to its client base from over 70 offices around the world including Cardiff.

Matthew Gough, Senior Office Partner at Eversheds Sutherland, said: “We are very proud to have been associated with Forever Flowers for the last three years. Forever Flowers is a beautiful way of honouring and remembering loved ones who have passed away.

“The campaign is about reflection and remembering loved ones, but it is also about hope and celebrating life. Our volunteers are looking forward to developing our relationship with City Hospice and once more meeting its staff, friends and supporters at Cardiff Castle. The campaign provides support to those grieving in a very sensitive way and enables Eversheds Sutherland to get closer to an amazing and deserving charity.”

Three people smile as they hold metal daisies in the sunshine. They are standing in front of a fountain and office buildings in Callaghan Square.

Pontyclun-based supplier of printing and packaging services Harlequin Printing and Packaging is back to support the Forever Flowers campaign for a second year. The company specialises in large format printing, sports branding, events branding, food packaging and sustainable packaging solutions.

Booie & Steve Sall, Directors of Harlequin Printing and Packaging, said: “We lost our beloved brother John Sall in 2020 and we supported Forever Flowers last year in honour of him. We have our flowers in our houses; just a little reminder that he is always with us. This year we will be honouring our mum who passed away in December 2022.

“Visiting the castle is a way of paying our respects to all our loved ones and to bring the flower home as a keepsake is another way of having a close connection to them.”

Newport-based Premier Forest Group is also back to support Forever Flowers after first supporting the campaign in 2022. The business is one of the biggest timber companies in the country, importing and distributing timber panels, softwoods and hardwoods.

Terry Edgell, CEO of Premier Forest and a business ambassador for City Hospice, said: “Forever Flowers is a beautiful way to come together and celebrate the lives of people we love who are sadly no longer with us. It’s an opportunity to share our grief and support one another through difficult times.

“Having both the forget me not and sunflower Forever Flowers, they bring a smile to my face; it’s such a special way to keep memories alive. Premier Forest is delighted to support this year’s campaign and look forward to seeing a bank of daisies bloom across Cardiff Castle.”

Terry Edgell holds a metal daisy as he stands outside Premier Forest's brick office building.


Order a Forever Flower

Be a part of something special this Summer – purchase your Forever Flower for £25 today.

When you place your order for your limited edition Forever Flower(s), your pre-ordered flower will form part of our striking display at Cardiff Castle between 5th and 13th August.

Find out more and order your Forever Flower today



How to Get Involved

There are plenty of great ways to get involved and help raise money for City Hospice. Any funds raised have a massive impact on our charity and we're so grateful to all those who give up their time for us.



Volunteering is for everyone and we're sure to have a role that will be of interest to you.

Volunteer with us


Whether you bake a cake or run a half marathon, every pound you raise will help us ensure we can keep being there for patients and their families throughout Cardiff.

Fundraise for City Hospice


Your donation can help us continue to care for patients with cancer and other life limiting illnesses, and their families, in Cardiff.

Make a donation

Other great ways to get involved: Platinum Pledge Gift in Your Will