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Jeff White Motors, one of the largest independent sellers of quality pre-owned cars in the UK, has been announced as the headline sponsor of City Hospice’s Forever Flowers campaign for 2022.

Jeff White, owner of Jeff White Motors

Forever Flowers provides the public with a unique means to celebrate life and remember cherished family members, friends, colleagues and loved ones. The limited-edition tributes will feature in a striking display within the grounds of Cardiff Castle from Saturday July 30 to Sunday August 14.

The business started from humble beginnings in 1988 and has, with the help of some dedicated employees like Richard Morgan and Andrew Thomas, has grown over 34 years to become the name that is associated with quality pre-owned cars.

Starting out in Leckwith Road in Llandough, the business now resides in Ninian Park Road with a magnificent state-of-the-art showroom, workshops, reception area and dynamic branding. From the outset, Jeff wanted to create an environment that customers from all walks of life could find a car that was right for them and their pocket, from small hatchbacks to executive saloons.

A true family business with a team of dedicated and committed employees, the Cardiff based dealership is proud to be involved with this year’s campaign.

Speaking about the business’ support for the campaign, Jeff White, owner of Jeff White Motors, said: “Forever Flowers is a truly special campaign; an opportunity for people to come together, remember and celebrate life. We are delighted to be involved in this year’s campaign and look forward to supporting City Hospice’s important work, providing specialist care and much needed counselling services.

“Supporting a means to talk about and celebrate lost loved ones is close to my heart. An ex-employee Richard Jones, who worked for me for over 30 years, lost his partner Catherine to pancreatic cancer. Richard expressed his gratitude for all the effort and support they were shown from City Hospice; they were true angels in every sense of the word at each step of her journey. They worked tirelessly to make Catherine as comfortable as possible as she battled with her condition right until the end.”

Richard Jones with his Forever Flower in memory of Catherine

Liz Andrews, Chief Executive of City Hospice, said: “We are thrilled that Jeff White Motors are part of this year’s Forever Flowers campaign as headline sponsor. It is great to have the support of this Cardiff business who know and understand the importance of caring for the local community.”


Order a Forever Flower

Be a part of something special this Summer – purchase your Forever Flower for £25 today.

When you place your order for your limited edition Forever Flower(s), your pre-ordered flower will form part of our striking display at Cardiff Castle between 30th July and 14th August.

Find out more and order your Forever Flower today

How to Get Involved

There are plenty of great ways to get involved and help raise money for City Hospice. Any funds raised have a massive impact on our charity and we're so grateful to all those who give up their time for us.



Volunteering is for everyone and we're sure to have a role that will be of interest to you.

Volunteer with us


Whether you bake a cake or run a half marathon, every pound you raise will help us ensure we can keep being there for patients and their families throughout Cardiff.

Fundraise for City Hospice


Your donation can help us continue to care for patients with cancer and other life limiting illnesses, and their families, in Cardiff.

Make a donation

Other great ways to get involved: Platinum Pledge Gift in Your Will